The Organic Effect

I have previously written about why you should choose organic food, and I will do it again. Last week one of Sweden’s biggest grocery store launched their new advertising The Organic effect. The story is about a family who normally eats contaminated food and will continue to do so during one more week while the left urine samples daily. After the week the family started to eat 100% organic food and even then test the urine daily. The samples were analyzed by IVL, Swedish Environmental Research Institute, in 12 different pesticides. Pesticides found during the first week of the survey were for example insecticide, fungicides, herbicides and growth regulators.. During the second two weeks, the organic weeks, pesticide residues was almost completely gone. This means that you can make a small change and have a great effect, even in a short time! during the second two weeks, the organic weeks, the

Want to read more? You can find the report here (swedish) 🙂framsidan


That the commercial had its premier just then was perfect for me. Me and our dear colleague Anja Lenner, launched our book -Dala Ekoguide – your guide to the ecological Dalicalia! The website can be found here.

Have a great day!